New Event: MA Technology Leadership Panel on Communicating Sustainability
I’m excited to announce that I’ll be moderating a panel on December 6, 2011 for the Massachusetts Technology Leadership Council titled: “Sustainability: Don’t Market to Key Audiences, Motivate Them!” I’m assembling a panel of speakers to address consumer marketing, employee engagement, supplier engagement, and investor communications.
Marketing should always be more than one-way spin, it should motivate the audience to take an action. This is even more important in sustainability, where the real impact will be determined not by whether people remember what you said, but whether they engage and help the company achieve its sustainability goals.
Stay tuned for more details!
